ABOUT WELLSAID

Meet the leadership team

Brian Cook

CEO

Brian Cook is the CEO at WellSaid where he brings a wealth of experience in building and scaling companies. At WellSaid, Cook is focused on leading the company into its next phase of growth, and expanding its reach in AI voice technology for enterprise teams.

Prior to his current role, Cook was the co-founder, CEO, and chairman of workflow software company Nintex, where he spent 14 years growing the company into a global brand of over 5,000 customers across 90 countries. Cook also co-founded Hyperfish, an employee directory app that was later acquired by LiveTiles, and most recently founded Incredible Capital, an investment fund focused on software companies.

In addition to accelerating growth at WellSaid, Brian is also accelerating on the track as a current challenge driver for the Ferrari Challenge.

Matt Hocking

Founder and Executive Chairman

Matt Hocking is the founder and an Executive Chairman for WellSaid where he brings over 20 years of leadership experience delivering innovative technology at scale. In 2018, Matt’s vision of reimagining the generative AI voice space came to life when he spun WellSaid out of the AI2 Incubator. Since then, Matt has built a diverse team focused on “AI for Good,” and helped raise $20+M in venture funding to expand WellSaid’s capabilities. He also continues to help conceptualize and design WellSaid products that empower creatives by providing greater access to high-quality text-to-speech technology at scale.

Prior to founding WellSaid, Matt was co-founder and Chief Product Officer of Ghostruck, an app that connects users to professional movers. He also served as an early product lead at startups such as Chime and MetMoi, and led the international expansion of Shillington Education from Australia into European and American markets. Additionally, he led various product initiatives consulting well renowned companies including Uber, Microsoft, WeWork, Docusign, and T-Mobile.

Mixail Petrochuk

Founder and CTO

Mixail Petrochuk is the founder and Chief Technology Officer at WellSaid where he leads research and development of the company’s industry-leading text-to-speech technology. Mixail’s many years of experience building and pioneering deep-learning platforms and models led him to develop the first long-form TTS model, capable of speaking for hours with multi-speaker human parity.

Prior to founding WellSaid, Mixail developed PyTorch-NLP, a precursor to many NLP libraries in use today, and prototyped an initial deep-learning based Siri at Lattice, which was later acquired by Apple. Mixail earned his Bachelor’s Degree in Computer Science from the University of Washington where he was formally trained by Luke Zettlemoyer, author of the first LLM.

Chris Johnson

CTPO

Chris Johnson is a seasoned software engineering leader and currently serves as Chief Product and Technology Officer at WellSaid. In this role, Chris leads the product management and software engineering teams, overseeing software architecture and design to drive innovation and excellence.With over a decade of senior technology leadership experience, including a notable tenure at Microsoft, Chris has a proven track record in the industry. Prior to joining WellSaid, Chris co-founded Hyperfish, an enterprise SaaS startup, which was successfully acquired.

Justin Donato

CIO

Justin Donato is the Chief Information Officer at WellSaid. With over 15 years of experience across all aspects of IT, he has a proven track record of leading transformative technology initiatives and security strategies that align cutting-edge solutions with organizational goals to drive efficiency, innovation, and resilience. His passion and decisiveness contribute to his reputable ability to drive technological advancements and cybersecurity excellence through strategic IT leadership, security operations and compliance, and digital transformation.

Benjamin Dorr

CFO

Benjamin Dorr is the CFO of WellSaid and brings 20+ years of experience operating and investing in early-stage and growth-stage companies, primarily in technology. Immediately prior to WellSaid, Benjamin was the COO of Cordial, an enterprise cross-channel marketing platform and 2x Deloitte Fast 500 selection. He's also served in cross-functional executive roles at Valassis Digital, Rustic Pathways, Rhythm NewMedia, and Counsyl.  Benjamin started his career at Citi, Morgan Stanley, and The Carlyle Group, and he has a bachelor's degree from Harvard in computer science and public policy.

Patricia Rollins

SVP of Marketing

Patricia Rollins is the SVP of Marketing at WellSaid, overseeing all marketing functions to drive revenue growth and enhance customer experience. With over 20 years of experience across account-based marketing, performance marketing, and brand development, Patricia has a proven track record of building growth engines at technology companies. Prior to her current role, Patricia served as Vice President of Marketing at Typeform, a no-code SaaS platform specializing in online form building and online surveys. Previously, she also launched enterprise ABM at Smartsheet, led a worldwide performance marketing team responsible for launching IBM Watson, and spearheaded digital marketing campaigns and events at Oracle CX Cloud. Patricia holds a B.A. in Marketing from Pace University and a Masters in Public Relations from Iona University.

Billy Sheng

VP of Sales

Billy Sheng is a seasoned leader in helping Global 2000 companies with digital transformation initiatives, currently leading global sales initiatives at WellSaid. With over a decade of experience in the Seattle tech startup space, Billy has always been on the forefront of new technologies from no-code app development, to dedicated devices during covid, to now here at Wellsaid ushering the use of AI voice in learning and development programs.

Before joining WellSaid, Billy was instrumental in establishing data-driven planning and forecasting at Esper, where he built and managed the company’s global revenue teams. His leadership continued from his tenure at Appsheet, which saw significant operational and strategic successes leading up to its acquisition by Google in 2020.

At WellSaid, Billy is focused on leveraging innovative AI voice synthesis technology to redefine content creation personalized for every audience and to empower training and talent development teams to deliver at scale.

Megan Godwin

VP of People

Megan is Vice President and Head of People at WellSaid. In this role, Megan brings proven experience in people development and management, talent acquisition, and organizational design to drive intentional growth and meet critical business goals.

Megan has over 15 years of experience building and developing high functioning, diverse teams across businesses, from start-up and retail to nonprofit. Previously, she served as Head of People for global tech nonprofit Code.org, where she created and matured the people & talent functions and grew a nationwide team from early stages to 120+ employees.

Kristy Snowden

VP of Voice

Kristy Snowden is Vice President of Voice at WellSaid. In this role, Kristy is focused on building a comprehensive Voice program to accelerate product development, providing customers with the highest quality voice talent and sound quality in AI.

With over 20 years of experience in digital marketing and consulting, Kristy previously worked with leading brands such as Microsoft, T-Mobile, Docker Hub, and Intel. She is a trusted collaborator and partner in streamlining processes to create scalable business models that improve and enhance customer experience.

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