In this post I’ll share with you how we launched an enterprise marketing campaign in less than one week and for less than $125 in video production costs utilizing WellSaid Labs AI voice avatars and Canva Pro. In addition, I’ll explain how AI text to speech studio’s like WellSaid Labs are changing the way advertisers, elearning professionals and video editors are going from concept to final production with greater efficiency and personalization.

Voice Overs WERE ONCE the Hardest Part about Making a Video

A voice over track is normally the driver for commercials, explainer videos, training videos and documentaries. A video narration script is usually the product of several brainstorming stages and various outlines.

The trouble is, writing a script and reading it out loud is a tedious, uncomfortable method to writing effective copy. Worse, with a traditional voice over, going from script to voice revolves around voice actor availability, and finding talent. That isn’t the case with AI voice, now the voice talent is on demand.

AI voices from WellSaid Labs have reached a level of human parity that makes them difficult to discern from human voices. This has effectively eliminated the friction between writing a video voiceover script and hearing it read by a professional sounding voice.

In the end an AI text to voice studio eliminates workflow bottlenecks that notoriously delayed production and made edits time consuming, or risky. And while it’s easy to say an AI voice can never replace a voice actor there are a lot of instances in which it can, which is why sometimes advertisers will use both a voice actor for strongly animated segments and then WellSaid Studio so that a script can be rendered over and over with personalized messaging. Take for instance a car commercial with part of the messaging geared toward a specific city or dealership location.

How We Launched an Enterprise Social Media Campaign with Less Than $125 in Video Production Costs

In one week, our small marketing team here at WellSaid Labs went from concept to campaign utilizing our base level subscription (pricing), and Canva Pro ($49).

Like a lot of early stage startups and small businesses we’re more comfortable testing advertising campaigns before going all in. Therefore, keeping production costs in check is essential. For our team, video is an easy way to get someone listening to our AI voices while learning about our company. Win Win. With that in mind, LinkedIn video campaigns we’re a natural choice to tightly target our prospects with tailored messaging.

Our process looked like this:

1. Identity our ideal customer profile
2. Match these profiles to a LinkedIn audience
3. Write a 30 second script for each audience
4. Render / Edit the script in WellSaid Labs Studio
5. Gather up internal video clips of our software
6. Drop the voice track into Canva
7. Stitch together a stock video from Canva to express emotion.
8. Render different versions of the video based on voice, or messaging.
9. Build and launch the campaign.
10. Monitor the campaign creative assets for the highest performing videos.

Here is a look at the final suite of video we put into production over our LinkedIn Video campaigns.

The Text to Speech Studio for Any Video Editing Software

WellSaid Labs is compatible with any video editing software. Simply download an WAV or MP3 and add our voice over to your video editors audio track. Inside our studio you can select your voice avatar, choose a style, emotional, promotional, or narration, and then render your script to audio.

Adding a Voice Over for Training Videos

One of the popular applications of generative AI voice for video is with elearning professionals, corporate trainers, and learning and development teams. Our voices are used by HR departments and compliance departments, you can read more in the case study here (Snowflake).

How to Add Narration to a Video

You can render a narration for a documentary video, or an explainer video, narration, or a storybook video using the narration style voices available in our library. Our studio workflow allows you to render segments of a long narration and then combine the clips together into one file so that adding the narration voice track to your video editor is easy.