The use of synthetic voice technology in advertising is becoming increasingly popular due to the many benefits it offers. Synthetic voice allows advertisers to create more engaging and immersive ad experiences that can help to grab and retain the attention of consumers. In this blog post, we'll discuss how to use synthetic voice in advertising and explore the benefits it provides.

Benefits of using synthetic voice in advertising

One of the main benefits of using synthetic voice in advertising is the ability to scale production. Creating ad content with human voice talent can be time-consuming and expensive, especially when multiple versions of the same ad are required for different markets or audiences.

Synthetic voice technology allows advertisers to create multiple variations of an ad in a fraction of the time it would take to record each version with a human voice talent. This can be particularly useful for localized ad campaigns, where different versions of an ad may be needed to target different regions or languages.

Another benefit of using synthetic voice in advertising is the ability to create many variations of a message.

By using synthetic voice, advertisers can easily tweak and adjust the messaging in an ad to optimize its performance. This can be particularly useful for A/B testing different versions of an ad to see which performs better with audiences.

Finally, synthetic voice can help to humanize brands by giving them a relatable voice. This can be particularly useful for companies that want to establish a strong brand identity and build a relationship with their audience.

By using synthetic voice, advertisers can create a consistent brand voice across multiple channels, helping to reinforce brand identity and recognition.

Things to be aware of before using synthetic voice

While synthetic voice offers many benefits for advertisers, there are also some things to be aware of before using it in advertising.

One important consideration is the quality of the synthetic voice. While synthetic voice technology has come a long way, it's still not perfect, and some synthetic voices can sound robotic or artificial.

Advertisers should carefully evaluate different synthetic voice options to ensure that they choose one that is high quality and sounds natural.

Another consideration is the potential ethical implications of using synthetic voice in advertising. As synthetic voice technology becomes more advanced, it's important for advertisers to consider the potential negative consequences of using it.

For example, deepfakes created with synthetic voice could be used to manipulate or deceive consumers, and advertisers should be aware of the risks associated with using this technology in this way.

Conclusion

Synthetic voice technology offers many benefits for advertisers, including the ability to scale production, create many variations of a message, and humanize brands.

However, it's important for advertisers to carefully consider the quality of the synthetic voice they choose and the potential ethical implications of using this technology in advertising.

By doing so, they can ensure that they use synthetic voice in a responsible and effective way that helps to drive engagement and build relationships with their audience.