Audio by Wade C. using WellSaid Labs
Audio content creation is easier than ever–still, most lack the knowledge of how to optimize their workflow when it comes to AI narration. As products become more sophisticated to accommodate the user experience, product builders are tasked with keeping up, and that’s on top of everything else they do.
Consider this: For every $1 invested in UX design, there can be a $100 return, resulting in a 9,900% ROI. This statistic underscores the importance of investing in innovative solutions like AI narration to maximize efficiency and user satisfaction.
In this piece, we’ll explore the rise of AI voice technology for products, the diverse applications of AI narration, and its transformative impact on business efficiency for product and app builders. To keep offerings fresh and savvy, product and app creators must incorporate all available AI solutions to create a competitive edge. And we’re here to help you do just that!
Where AI narration is now
The story AI voice technology began with basic text-to-speech (TTS) systems, eventually evolving into sophisticated AI voice solutions capable of producing natural, human-like voices. This growth has unlocked unlimited use cases for integrating AI narration across various sectors.
Current trends in AI voice
Today, AI narration is embraced by industries ranging from entertainment to education, enhancing the way content is both delivered and consumed. How big has the landscape gotten? For one, a staggering 60% of consumers prefer using voice search over typing on a mobile device, and 97% of mobile users use AI-powered voice assistants.
Moreover, approximately 30% of Americans are auditory learners, meaning that incorporating audio components can significantly enhance user experiences and accommodate diverse learning preferences.
Voice AI API client example
Curious how this plays out in a real world instance? Our client Recast successfully integrated WellSaid Labs' AI voice technology to make their content platform more engaging for their users.
Highlights of their results include:
- Consistent and speedy API performance
- Enhanced customer experience with faster audio turnaround times
- Superior voice quality, including impressive female voices
- Reduction in Recast's engineering burden
And, you can go deeper into their story here.
The impact of AI voice narration on workflows and innovation
There’s no two ways about it–the demand for AI narration isn’t slowing down anytime soon. It’s easy to see why too–businesses recognize the benefits. For instance, 87% of businesses believe that conversational AI and chatbots increase overall productivity. Furthermore, 72% of these businesses believe these capabilities will increase profitability and revenue while lowering company risks.
AI voice efficiency and flexibility
AI voice solutions streamline workflows, offering flexibility in content creation and significantly boosting ROI. Creators can produce high-quality audio content quickly and effortlessly, adapting to changing needs and schedules. For example, with WellSaid Labs, Snowflake reduced their turnaround time for content updates to less than 24 hours. Now, imagine that flexibility in your product.
Additionally, AI narration enables more personalized and localized content. And with 84% of businesses reporting that revenue growth is positively impacted when they localize their marketing content, you’ll want to strive for that volume–even inside an app.
Cost and time reduction
By automating narration, companies can allocate resources more effectively, focusing on creativity and innovation. This automation reduces costs and saves time, making it easier for businesses to keep up with content demands.
Human-sounding, diverse AI narration
The ability to generate human-sounding audio on demand ensures a consistent and engaging user experience, fostering stronger connections with audiences. In fact, more than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor.
Likewise, with being “human” also comes catering to human differences. AI voices can undoubtedly contribute to broader societal changes by offering diverse and inclusive voice options. In one study, 51% of students “strongly agreed” that it’s important to them that their mentor or teacher is from a similar ethnic and racial background. AI voices, with their range of accents and tones, promote inclusivity and represent a broader spectrum of voices in media.
Concluding thoughts on AI narration in products
As we’ve discussed, AI narration offers unprecedented efficiency, flexibility, and inclusivity. As such, it’s absolutely changing the game for product builders and ensuring a more accessible future.
As AI technology continues to advance, the possibilities for narration in the digital age are limitless, promising even more exciting developments in the years to come. How will your product or app leverage this transformative technology to stay ahead of the curve? We can’t wait to find out.
